Goop speaks to the survivalist instincts of the president-elects supporters. At least the ones who want an $8,300 yurt or $550,000 earrings
Unless you are one of those out-of-touch liberals who Still Dont Get It about the US election result, you will concur that the best analysis of where we go from here has come from entertainments Gwyneth Paltrow. People are clearly tired of the status quo, she explained a couple of weeks ago. Its sort of like someone threw it all in the air and were going to see how it all lands. Its very important for me, personally, now more than ever, to create a community and to remember the humanity of everybody and to create love and understanding.
That is excellent positive thinking particularly when you remember that the community Gwyneth is talking about is Goop, her self-curated lifestyle website that doubles as a rolling satire on late capitalism. Consequently, there will be some who find madams optimism for the role of Goop in Donald Trumps America slightly counterintuitive. After all, if anything at all symbolised the insanity of unchecked elitism, then Goop was surely it, with its fringe health theories, ultraprime product ranges, and the all-pervasive sense that eating a processed foodstuff was not just a moral failing, but could literally send you into anaphylactic shock.
Yet it seems Gwyneth doesnt see things that way. In fact, she regards the presidential election result as a fantastic opportunity. Its such an exciting time to be an American because we are at this amazing inflection point and everything is kind of up in the air, she has declared. Furthermore, she believes it is such an amazing time for entrepreneurship. (A view that is certainly shared by Ivanka Trump, who press released the $10,800 bangle she wore when she and her father appeared on 60 Minutes shortly after his election.)